‌Effective Date: September 28, 2026‌

Welcome to the privacy policy of HONEYBEE NEW ZEALAND LIMITED. This document outlines how we collect, use, store, disclose, and protect your personal information when you visit our official website www.honeybeenz.com, browse our wide range of home fragrance products including reed diffusers, indoor fragrance items, car fragrance solutions, and essential oil storage accessories, interact with our e-commerce platform, and engage with our brand services. At HONEYBEE, we are committed to creating gentle, clean aromas that turn your quiet everyday moments at home into gentle, comforting rituals, and this commitment extends fully to safeguarding your personal privacy with the same care and attention to detail we apply to crafting our signature scents.

1. Introduction and Scope of This Policy

This Privacy Policy applies to all visitors, registered users, customers, and third-party partners who access our website, make purchases from our online store, submit contact inquiries, participate in our customer feedback programs, or use any of the services we provide through www.honeybeenz.com. It covers all personal information processed through our digital platforms, in-store pickup services available at our office location, and any offline customer interactions tied to our e-commerce operations.

By accessing our website, creating an account, placing an order, or submitting your personal information to us, you explicitly agree to the terms and practices described in this Privacy Policy. If you do not agree with any provisions outlined here, please refrain from using our website and services. We reserve the right to update this Privacy Policy periodically to reflect changes in our business operations, legal requirements, or service offerings, and we will notify you of material changes by posting the revised version on our website with an updated effective date. Your continued use of our platform after the effective date of revised terms will constitute your acceptance of those changes.

2. Contact Information for Privacy Inquiries

If you have any questions, concerns, or requests related to your personal data handling or this Privacy Policy, you may reach out to our dedicated privacy team through the following official channels:

• ‌Company Full Name‌: HONEYBEE NEW ZEALAND LIMITED
• ‌Official Website‌: www.honeybeenz.com
• ‌Contact E-mail‌: sunnlf@honeybeenz.com
• ‌Contact Telephone‌: +64 6 863 3001
• ‌Physical Office and Postal Address‌: 288 Aberdeen Road, Gisborne, Gisborne 4010, New Zealand

Our team will respond to all legitimate privacy-related inquiries within 7 business days, and we will work closely with you to resolve any concerns you may have regarding how your personal information is managed.

3. Types of Personal Information We Collect

We only collect personal information that is relevant to deliver a smooth, secure, and personalized e-commerce experience for you, including the following categories of data:

3.1 Information You Provide Directly to Us

This refers to all data you actively submit when interacting with our platform:

• ‌Account Registration Data‌: When you create a user account on our website, we collect your full name, email address, chosen password, and optional contact preferences to help you manage your order history, save favorite products, and access exclusive member offers.
• ‌Order and Transaction Data‌: When you place a purchase for any of our products, including our sustainable bamboo reed diffusers, travel-sized aromatherapy roller bottles, customizable car fragrance disks, or bulk essential oil storage bottles, we collect your full billing and shipping address, payment information (processed securely through our PCI-DSS compliant payment partners), contact phone number, and specific order details such as selected product variants, quantity, and custom scent requests.
• ‌Contact and Inquiry Data‌: When you submit a message through our “Contact” page, ask questions about our product ingredients, shipping policies, or wholesale partnership opportunities, we collect your name, email address, phone number, and the full content of your message to ensure we can provide accurate, timely responses tailored to your needs.
• ‌Feedback and Testimonial Data‌: When you volunteer to share your experience with our products, like the testimonials shared by our 90K+ happy clients who have used our lavender reed diffusers for bedtime routines, cedar aromas for home office focus, or citrus fragrances for kitchen freshness, we collect your name, feedback content, and optional profile information to feature your stories on our website with your explicit consent.
• ‌Marketing Preference Data‌: When you sign up for our newsletter to receive updates on new scent drops, seasonal promotions, and exclusive early access to new product launches, we collect your email address and your stated preferences for fragrance categories, product types, and communication frequency.

3.2 Information We Collect Automatically When You Use Our Website

To optimize your browsing experience on www.honeybeenz.com, we automatically collect certain technical data when you access our platform:

• ‌Device and Log Data‌: We collect your IP address, browser type and version, operating system, device type and model, language settings, time zone, and the timestamp of your visit to troubleshoot technical issues, prevent fraudulent access, and ensure our website displays correctly across all devices.
• ‌Usage and Browsing Data‌: We collect information about the pages you visit on our site, the products you view, the time you spend on each page, the links you click, your search queries entered on our store, your cart addition and removal activities, and your navigation paths to understand user preferences and improve our product assortment and website layout.
• ‌Cookie and Similar Tracking Technologies Data‌: We use first-party cookies, session tokens, and local storage technologies to remember your cart contents during your visit, save your logged-in account status, remember your preferred currency display, and deliver a seamless shopping experience. We also use limited third-party analytics cookies to understand aggregate traffic patterns across our website, with all data processed in anonymized form where possible.

3.3 Information We Receive From Third-Party Sources

In limited circumstances, we may receive additional information about you from trusted third parties:

• ‌Payment Service Providers‌: Our PCI-compliant payment partners share limited transaction confirmation data with us to verify that your payment has been successfully processed, without ever exposing your full credit card or financial account details to our internal systems.
• ‌Shipping and Logistics Partners‌: Our courier service providers share delivery status updates, delivery confirmation information, and occasional address correction suggestions with us to ensure your orders are delivered accurately and on time to your specified location.
• ‌Social Media Platforms‌: If you choose to connect to our website or follow our brand pages through third-party social media platforms, those platforms may share basic public profile information with us, such as your display name, only if you have explicitly granted permission for that data sharing through the platform’s privacy settings.

4. How We Use Your Personal Information

All personal information we collect is used for legitimate, clearly stated business purposes that are directly related to operating our e-commerce store and delivering the high-quality HONEYBEE experience you expect, including:

1. ‌Order Fulfillment and Post-Sales Support‌: We use your order, shipping, and contact information to process your purchases, pack your selected home fragrance products accurately, coordinate with our logistics partners to deliver your items to your designated address, send you order confirmation, shipping tracking, and delivery notification emails, and handle returns, refunds, or product warranty requests efficiently.
2. ‌Personalized Service Delivery‌: We use your browsing history, past purchase records, and stated scent preferences to provide personalized product recommendations, help you discover new scents that match your taste, and highlight relevant promotions for reed diffusers, car fragrances, or essential oil accessories that you are most likely to be interested in.
3. ‌Website Functionality and Performance Optimization‌: We use automatically collected technical and usage data to troubleshoot website errors, reduce page loading times, optimize our user interface design, test new website features, and ensure all visitors can browse our 450+ total products smoothly regardless of what device they are using.
4. ‌Security and Fraud Prevention‌: We use your personal information, IP address logs, and transaction monitoring data to detect unauthorized access attempts, prevent fraudulent payment activities, protect your account from unauthorized use, and safeguard our entire customer community from potential cybersecurity risks.
5. ‌Customer Communication and Support‌: We use your contact information to respond to your submitted inquiries, answer your questions about our product ingredients, sustainability practices, or shipping policies, and provide you with timely support whenever you encounter issues with your orders or our services.
6. ‌Marketing and Promotional Outreach‌: With your explicit opt-in consent, we use your email address to send you our monthly newsletter, notify you of new scent drops, share information about limited-time seasonal promotions, and invite you to exclusive customer events or product testing opportunities. You can unsubscribe from all marketing communications at any time with a single click in every promotional email we send.
7. ‌Product Improvement and Business Analytics‌: We use anonymized, aggregated customer data to analyze overall market preferences, identify top-selling fragrance products, plan new product development that aligns with what our customers love, and make data-driven decisions to improve our entire product lineup and service quality, drawing on our 6+ years of product experience in the home fragrance industry.
8. ‌Legal Compliance‌: We process your personal information as necessary to comply with all applicable New Zealand laws, including the New Zealand Privacy Act 2020, tax reporting requirements, consumer protection regulations, and valid legal requests from authorized government or law enforcement authorities.

5. How We Share Your Personal Information

We never sell, rent, or lease your personal information to unrelated third parties for their own marketing purposes. We only share your data with trusted third parties when it is strictly necessary to operate our business and deliver our services to you, under the following limited circumstances:

• ‌Authorized Service Providers‌: We share necessary personal data with our carefully selected third-party service partners who perform critical business functions on our behalf, including PCI-compliant payment processors, national and international courier and logistics companies, cloud hosting providers that store our website and customer data securely, email service platforms that send our order confirmations and newsletters, and analytics providers that help us understand aggregate website traffic trends. All these partners are bound by strict data protection agreements that require them to safeguard your personal information at levels that meet or exceed all applicable New Zealand privacy standards, and they are prohibited from using your data for any purposes other than the specific services they are contracted to provide for us.
• ‌Legal and Safety Disclosures‌: We may disclose your personal information if we are required to do so by a valid court order, government regulatory request, or other legal obligation under New Zealand law, or when we reasonably believe that disclosure is necessary to protect the safety of our customers, our team members, the general public, defend our legal rights, or respond to an emergency situation.
• ‌Business Transaction Transfers‌: In the unlikely event that all or part of HONEYBEE NEW ZEALAND LIMITED’s assets are acquired, merged with another business, or transferred in a corporate restructuring, your personal information stored in our systems may be transferred to the acquiring entity, under the condition that the receiving party agrees to uphold the terms of this Privacy Policy and protect your personal privacy to the same standards set out in this document.
• ‌With Your Explicit Consent‌: We will share your personal information with any other third party outside of the scenarios listed above only if you have provided clear, explicit, written consent for us to do so for a specific stated purpose.

6. Data Retention Period

We will not keep your personal information for longer than it is required to fulfill the exact purposes for which it was originally collected, in compliance with all applicable New Zealand privacy laws:

• For customers who have placed orders on our platform: We retain your full order transaction data, billing and shipping records, and related contact information for 7 years after your most recent order, to comply with New Zealand tax and consumer protection legal requirements, handle any potential post-sales support requests, and maintain accurate historical customer records.
• For registered user accounts: We retain your account profile information for as long as you keep your account active, or until you submit a verified request to delete your account and associated personal data from our systems.
• For marketing communication records: We retain records of your marketing opt-in and opt-out preferences indefinitely, to ensure we always respect your wishes for promotional communications.
• For website browsing and technical log data: We retain automatically collected usage, IP address, and device log data for a maximum of 12 months, after which all this data is either permanently anonymized for aggregate analytics use or securely deleted from our systems.

After the applicable retention period expires, or when you submit a valid data deletion request that we have verified, we will securely erase or anonymize your personal information completely, ensuring no residual traces of identifiable personal data remain in our active or backup storage systems.

7. Your Rights Over Your Personal Information

Under the New Zealand Privacy Act 2020 and other applicable global data protection laws for our international customers, you hold a full set of legally recognized rights over your personal information that we process, including:

1. ‌Right of Access‌: You can submit a request to receive a complete copy of all personal information we hold about you, at no extra charge for your first access request in any 12-month period. We will provide this data to you in a structured, machine-readable format where technically feasible.
2. ‌Right to Correction‌: If you find that any personal information we hold about you is inaccurate, incomplete, or outdated (such as an old shipping address or misspelled name), you can contact us at any time, and we will promptly correct that data and notify any relevant third-party service partners of the correction to ensure your records stay accurate.
3. ‌Right to Erasure (“Right to be Forgotten”)‌: You can request that we permanently delete all of your personal information from our systems, under circumstances including when the data is no longer necessary for the original purposes we collected it for, when you withdraw your previously given consent for data processing, or when you object to our data processing activities and no overriding legitimate legal grounds exist for us to retain your data.
4. ‌Right to Restriction of Processing‌: You have the right to request that we pause the processing of your personal information in specific scenarios, such as when you contest the accuracy of your data, when our data processing is unlawful but you do not want us to fully delete the information, or when we no longer need the data for our original business purposes but you require it to establish, exercise, or defend legal claims.
5. ‌Right to Data Portability‌: You can request that we transfer the personal data you have provided to us directly to another organization of your choice, in a commonly used, easily machine-readable format, where this is technically feasible.
6. ‌Right to Object‌: You can object at any time to our processing of your personal information for direct marketing purposes, or to processing that we carry out based on our legitimate business interests, at which point we will stop that processing unless we can demonstrate compelling legitimate grounds that override your objection and protect your rights, freedoms, and legitimate interests.
7. ‌Right to Withdraw Consent‌: At any time, you can withdraw any previously provided consent you gave us to process your personal information for specific purposes, such as consent to receive marketing newsletters. This withdrawal will not affect the lawfulness of any data processing we carried out before your consent was withdrawn.

To exercise any of these rights, you can submit your request to us via email at sunnlf@honeybeenz.com, or call us at +64 6 863 3001. We will verify your identity using basic account or order information to ensure the request is legitimate and comes from the actual data subject, and we will process your request and provide a full response within 30 calendar days as required by New Zealand privacy law. If for any reason we are unable to fulfill your request fully within that timeframe, we will contact you to explain the reason for the delay and the expected timeline for resolution. If you are not satisfied with our handling of your privacy request, you also have the right to lodge a formal complaint with the New Zealand Office of the Privacy Commissioner.

8. Data Security Measures

We take the security of your personal information extremely seriously, and we have implemented comprehensive, industry-standard technical, administrative, and physical security measures to protect your data from unauthorized access, accidental loss, alteration, disclosure, or destruction:

• All personal data transmitted between your browser and our www.honeybeenz.com website is encrypted using TLS 1.3 technology, the highest current standard for web data security, so no third party can intercept or read your information during transmission.
• Our customer data is stored on secure, ISO 27001 certified cloud servers hosted in New Zealand, which are protected by multi-factor authentication, regular security patches, firewalls, and 24/7 security monitoring systems.
• All our internal team members with access to customer personal data are required to complete mandatory privacy and data security training, sign strict non-disclosure agreements, and only have access to the minimum amount of customer data necessary to perform their specific job functions, such as processing orders or responding to customer support inquiries.
• We conduct regular third-party security audits and penetration testing of our e-commerce platform at least twice per year, to identify and remediate any potential security vulnerabilities before they can be exploited.
• We maintain encrypted, offline backup systems for all customer data, with strict access controls to ensure backup copies cannot be accessed or misused by unauthorized parties.

While we implement all reasonable measures to protect your personal information, it is important to acknowledge that no data transmission or storage system can be guaranteed to be 100% invulnerable. In the extremely unlikely event of a personal data breach that poses a high risk to your rights and freedoms, we will notify you and the relevant New Zealand regulatory authorities of the breach without undue delay, as required by applicable law.

9. Children’s Privacy

Our HONEYBEE e-commerce website and products are designed and intended for use by adults aged 18 years and older. We do not knowingly collect personal information from children under the age of 16. If we become aware that we have accidentally collected personal identifiable information from a child under the age of 16 without verifiable parental consent, we will immediately take all steps to delete that information completely from our systems. If you believe we may have collected data from a child under 16, please contact our privacy team immediately at sunnlf@honeybeenz.com so we can resolve the matter promptly.

10. Third-Party Links

Our www.honeybeenz.com website may contain hyperlinks to third-party websites that are not operated or controlled by HONEYBEE NEW ZEALAND LIMITED, such as links to our trusted payment partners, social media profile pages, or recommended complementary product resources. We do not have any control over the privacy policies, data collection practices, or content of these external third-party websites. Once you click on a third-party link and leave our website, we cannot be responsible for the privacy and data protection practices of those external sites. We strongly advise you to review the privacy policy of every website you visit after leaving our platform, to ensure you understand how your personal information will be handled on those services.

11. Cross-Border Data Transfers

As a New Zealand based company serving customers from around the world, in limited circumstances it may be necessary to transfer your personal data to servers located outside of New Zealand, for example to share shipping information with international courier partners who operate in your home country. Whenever we transfer your personal data across national borders, we will ensure that the receiving jurisdiction provides an adequate level of data protection as recognized by the New Zealand Privacy Commissioner, or we will put in place legally appropriate data protection safeguards such as standard contractual clauses approved by relevant regulatory authorities, to ensure your personal information remains fully protected to the same high standards required under New Zealand privacy law.

12. Commitment to Your Privacy

At HONEYBEE, our mission is to make gentle, clean aromas that feel right for your home life, and that mission is matched by our unwavering commitment to protecting the privacy and personal data of every one of our 90K+ happy clients. We design all of our data processing practices to be transparent, minimal, and respectful of your personal autonomy, never collecting more data than we need, never retaining data longer than required, and never sharing your data without clear legitimate purpose and appropriate safeguards.

If you have any questions, comments, or concerns about this Privacy Policy, or any aspect of how we handle your personal information, do not hesitate to reach out to us at any time via email at sunnlf@honeybeenz.com, call us on +64 6 863 3001, or send mail to our physical office at 288 Aberdeen Road, Gisborne, Gisborne 4010, New Zealand. Our team is always happy to assist you and ensure that your privacy rights are fully respected at every step of your HONEYBEE shopping journey.